During interviews, companies were asked about their market. For the purpose of the survey, the definitions of “local” and “regional” markets are quite broad. These descriptions are working descriptions based on how the executives described their own markets.
Figure 9 shows the primary markets, for all sectors, of Milledgeville-Baldwin County based businesses. More than 50% of Milledgeville-Baldwin County businesses are involved in exporting to regional, state, and international markets, the practice of which creates access to new customers and diversifies business risk through competition in multiple markets. The remaining businesses indicated their primary markets are local.